About Us

Friend of the Sea is a non-profit, non-governmental organisation (NGO), whose mission is the conservation of the marine habitat.

It was founded in 2008 by Dr Paolo Bray – European Director of the Earth Island Institute’s Dolphin-Safe Project, which saved millions of dolphins from death in the tuna nets and started the sustainable seafood movement.

Friend of the Sea created what is now a leading international certification project for products originated from both sustainable fisheries and aquaculture. Certified products from all continents include most of the traded species, fishmeal, fish feed and Omega-3 fish oil. Over 700 companies in more than 70 countries chose Friend of the Sea to certify the sustainability of their seafood products.

Products and their origins are audited onsite by independent international certification bodies, against strict Friend of the Sea sustainability criteria. Friend of the Sea certification requirements follow the FAO – Guidelines for the Ecolabelling of Fish and Fishery Products from Marine Capture Fisheries. In particular, only products from stocks which are not overexploited can be certified (Art. 30 FAO Guidelines).

In line with the FAO, Friend of the Sea pricing model is affordable also to artisanal fisheries and small-scale producers, representing over 50% of the Friend of the Sea certifications.

The objective of the Business Matching event is to bring together, by means of brief individual meetings, those Retail Chains concerned with the conservation of natural resources and who select their suppliers based on reliable sustainability certifications and those Producers who have been certified by Friend of the Sea (or have just started the certification process).


Contact Us

Phone: +39 02 8707 5166
Website: friendofthesea.org


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